I did a lot of research before buying an LCD TV. I call Sony, Samsung, and Vizio asking questions about their warranty coverage and so forth. When I got to the store, I was going to get the Sony '40 but the picture wasn't as good as the others. Samsung had the best picture, but it's also has the most problems than any other brand. The Sony was on sale for $628 and then went back to $699, but when I went to the store the price was still $628, so if you find a TV that's in the store be sure to call and see if the prices match. I took a chance with the Vizio and I was more impressed than I thought I would be. If something goes wrong, Vizio doen't send you a refurbished TV, but one that someone returned to the store. Vizio's do contain some Sony parts due to the fact that their TV's are made by AmTran and Foxconn which are companies that make LCD and Plasma TV's for other companies as well(Sony, LG, etc...).
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