To start, I have been using these pillows since I turned 16 (am now 23) and started having neck pain due to sleeping on my side. They ARE quite firm when you first buy them, but the inside gives a little after a week or two and the product ends up firm, but fluffy (like beaten egg whites, for example).
If you are going from a soft pillow to this one, I would suggest starting out the night using the Canopy and if you get uncomfortable, switch back to your soft. Keep doing this night after night and the Canopy will loosen up a bit. As your body gets used to the shape, I think you'll find it very enjoyable. I know I did! It keeps its shape for a long time. I buy a new Canopy pillow twice a year, but still keep the old (not quite worn out and soft) one on my bed as the go-between to get used to the firmness again.
Overall, this pillow is amazing. It is soft, pretty long lasting, really is great at keeping its shape, and it DOES look nice. I love these pillows and am sad they aren't carried at my local store anymore, but I'll continue to buy online. If you're on the fence, I urge you to at least give it a shot, like I did. It may turn out to be the best pillow you've ever had! And what do you have to lose, $10? It's worth it.
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