Overall, i like this product. My hair feels healthy, soft and shiny. It is naturally thick, and coarse and if it dries up it looks like straw. This product instead makes it look and feel great.
Yes, it is definitely 2, maybe 3 shades darker than the swatch on the box, but knowing this, I choose a lighter shade and end up with what I want. The fact that my hair is healthy after this is worth it. Also, non permanent color lightens up quickly for me. This product blends in my roots beautifully. Works great if one has small amounts of gray too.
Usually I buy in bulk with coupons, and when performing the allergy test, I also perform a strand test, coloring a small strand of my hair , before the rest. I usually choose the darkest hidden parts, or cut a super tiny strand off and dip it in the color. this way I see the color on myself, before applying all over my hair . Then I get to seethe condition my hair will be in after coloring. It takes a little extra time but it pays off. No surprises and no disaster to repair. Again, having healthy hair for me is the priority.