I have dark brown, long, thick hair which is prematurely graying and can't afford to get it colored at a salon, so I've been risking it with box color. I've been pretty successful until my last coloring session, when I changed my hair from a light ash brown to a medium ash brown, left me very brassy which was surprising since I use ash colors. And because I was so desperate to get rid of my brassy/coppery brown hair, I was hoping that all of the negative reviews were wrong somehow, haha. I followed the directions to the letter, leaving it on for a total of ten minutes because of how brassy my hair is and today in the sunlight it's just as brassy if not brassier than it was before. I shouldn't have wasted my money. Normally L'Oreal is a pretty reputable brand, but this time they definitely dropped the ball.
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