I would reccomend this product, but there are things a potential buyer should know first. 1.) If you are trying to get rid of BLACK hair dye whether it be multiple layers or just a one time oops black hair dye thing, this product can be useful, but be VERY careful. 2. Have a buddy with you to make sure you don't get it on your new hair growth. IT WILL LIGHTEN VIRGIN HAIR. My hair was dyed over a few times in jet black and I decided to lighten it for summer and this product was the easiest to find, but i didn't put it on my roots, which is good, because it kept my hair an even color during the processing. It turned a brilliant auburn color after about 50 minutes, it would have been train wreck orange if i had waited a full hour. 3. If you have natrally blonde or light brown hair and you have only dyed your hair once over the natural color, OR if you have a semi/demi permanent non-natural color (i.e. pink, green, blue, purple, etc), I would recommend Color Oops instead, as this product is not gentle or meant for semi permanent or demi permanent hair color. 4. If you know you do not want to go anywhere near a bleach product do NOT use this product. It is very similar to bleach and if you push it too far and try to wait for your hair to turn yellow it WILL damage your hair. 5. This product is made for haircolor to be stripped and then dyed over, so you have to buy a dye that is fairly close to the color you want, but going a few shades lighter is better as the color will be darker over stripped hair (it soakes up color like a sponge if it's not yellow), and if you go too light you can always make the hair darker, but if you make it too dark your going to do this twice. as long as you research these things and you keep an eye on your hair, this is a great product especially for people who have black black black hair like I did. After using this you can use a Colorsilk Ultra Light ASH blonde (abut $4) and it will lighten it a little further and will cancel out a lot of the brassy reddish orange tones and you can use colorsilk over again pretty quickly (5-7 days between) if you want to gradually go blonde from the auburny color this will give you.
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