I think these are excellent potato chips. The texture is crunchy without going overboard. They have a nice spicy pepper flavor and seem to taste more like potatoes than many other major brands do. In comparing labels of the various pepper/sea salt brands it appears that other brands include whey or some sort of milk solids. This is a common practice with flavored chips, and I think it gives them a generic taste. Lay's keeps it simple and the results are surprisingly good. I haven't been able to find these in many stores, unfortunately, and just now I didn't see them on the Lay's website. Bummer, as these are the best chips Lay's makes.
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