I just recently purchased this shampoo in hope of good results. My hair was so extremely dry & damaged from coloring over the years. There were split ends, "frizzy fly aways", & I even began noticing breakage. After brushing my hair (wet or dry) there would be alot of my damaged hair left in the brush or comb. My hair was actually thinning out & wouldn't even style right anymore. I tried quite a few of the "expensive" brands thinking that costing more $ meant better quality, however, I WAS WRONG. I saw the new Dove Shampoo & Conditioner on my local store shelf & noticed Dove also had a formula specifically for very dry, damaged hair. I bought BOTH! (Shampoo & Conditioner). I have to say truthfully that I'm rarely so moved or impressed by products or services that I don't leave reviews. After using the new Dove shampoo & conditioner one time...I noticed a big improvement! My hair actually "felt" good as I was washing it (didn't clump into wet tangles as it had been using other products). I was able to run my fingers through my entire head of hair while shampooing & rinsing -which, by the way, rinsed out easily! All Icould feel was wet, SOFT, CLEAN HAIR! Then I applied the conditioner & amazingly it was so easy to apply from root to ends due to NO TANGLES! I concentrated on applying the conditioner on all my hair but more focused on the "dead, dry" ends- waited the 1 to 2 min as reccomended on the bottle & AGAIN...ABSOLUTELY WONDERFUL RESULTS! It felt as though my hair actually absorbed the condiioner instead of just coating it thickly & leaving my hair feeling "heavy, weighed down, OR with a greasy, oily residue as some of the $$ brands tended to. Styling & drying was, to me who had such dry damaged hair for so long, astonishing as I watched my hair become healthier looking, soft, & able to style more easily without having to tug at my brush through heavy (sometimes even knotted) tangles. I'm continuing to use BOTH the Dove shampoo & conditoner for just over a month now & I am sincerely VERY PLEASED w/the results! There also has been no more "breakage" leaving my hairbrush clean & NOT full of "dead" & dry hair that used to reside & fill up after styling my hair. Others have also noticed & commented on how good my hair looks! I'm happy & proud to tell them its not from an expensive salon or product(s)....its from my new DOVE Shampoo & Conditioner!