This is the best on the market, but you have to know how to put it on. Put it on and LEAVE IT!!
Don't lick your lips, don't rub your lips together, just LEAVE IT!
It will last and last if you just leave it!!
So, if you're looking for something to apply and reapply and reapply, don't bother buying it. Again, this is the best lip gloss on the market and I hope they never, ever discontinue it. I'm 55 years old and I will never stop looking beautiful and I'll never stop using lip this!!