It's supper easy to use and quick. Shelter, was a major motivation, it keeps my home smelling fresh and clean, especially because I have cats. The Swiffer also busts my self-esteem, just knowing that my floors are clean from all the dust and cat hair makes me happy and want to have people come over. Sense of belonging, the Swiffer makes my house clean, it makes me have a sense of belonging because when my floors are clean my allergies get cleared up as well. It makes me feel that this is my home and this is where I'm suppose to be. Honesty, I'm being honest to how great the Swiffer is, and that I would recommend it to others. Creativity, the Swiffer Sweeper is very creative on how it was made, it's just so simple, and it's easy to store in a closet.