I have loved, used, and trusted Dawn for 30+ years. I'd been using it happily for its customary purpose: to wash dishes, when one morning my curious kitty came home drenched in motor oil...as if he'd stumbled into a pan of someone's drained car oil. I didn't want him to start licking himself clean; ingesting all that gunk when I thought, "Hey, Dawn takes out of your way." He wasn't happy about the actual bath, but purred and preened once dry and fluffy and oil-free. Years later, I heard they used Dawn to clean wildlife during the Exon-Valdez cleanup and thought, "Herbert and I could have told them that!"
I've used Dawn ever since. 'Cause not only does it take grease out of my kitty's fur, not only does it smell fresh and clean, but Dawn does dishes like crazy! I really do love this product.
Thanks for not changing it's basic formula - the part that works - over the years. [This review was collected as part of a promotion.]