It seems inconsistent that I will recommend this to a friend, but rate it so poorly. The detergent itself has been very satisfactory. I have used Tide powder all my life and am a believer. We just got a front loader and now use the liquid HE. My problem is, the design of the largest heaviest dispenser bottle with the push button spout is extremely unwieldy. I thought it was just me, but we needed a new bottle the other day and my husband commented that if any other laundry soap in the shopping aisle had a more thoughtfully designed bottle, he would choose it instead! Unfortunately they were all made from exactly the same mold. And, unfortunately, we believe the designer has never tested his bottle. Anyway, the company who changes this design will get our business. We agreed that there should be a second handle or handhold on the side that becomes the top when you are dispensing the detergent. As baby boomers, we are conscious of the savings in price of the larger volume bottle, but I am not as strong as I used to be and need a better design.