My Mom used Downy April Fresh ever since I can remember! We had the freshest smelling clothes in the whole school maybe the whole neighborhood! I often wonder, after getting married, if Mom followed the directions or if she used as much as she wanted so that they kept the smell and then one nice summer day I found out for myself that she did! Maybe she did use a bit more but only when she had to get the fresh scent we were all so used to! She had a dryer but she still chose to hang them out in the fresh air, weather permitting, naturally, which may have helped them retain such a beautiful scent. With her washing for the 6 of us and her twin Brother, whose wife left him, with 4 little girls, she would have gone broke if she over did it, affordable or not.
Mom is no longer with us but the smell of her laundry softened with Downy still lingers, after all these years,in all of our memories. When she'd buy my four Daughters clothes she'd wash them first and the girls just loved how they smelled. I think,it meant more to them, then then the outfit itself.
I, too, use Downy, like my Mom, but the smell doesn't seem to linger for me the way it did when she used it, but the memories sure do.(I don't hang them outside though either)
The smell of Downy, to All of us, is one we associate with Love, or as we call it Mom's Special Love!
We have many beautiful memories of Mom, but not many memories of anyone else we know or have heard others speak of also carry a scent that's carried along with the memories, especially ones of your Laundry with you for 15 years now and associate it with a Special Love no one else could eve fill!.
Thank You Downy and Thank you Mom for choosing the Best! Forever you'll remain n Our Hearts, Souls, and olfactory Memories forever!