After reading some of the reviews here, I think many of you may be grabbing the wrong bottle! This is NOT the ULTRA/ Concentrate version, which you're probably normally using.... This IS THE ORIGINAL FORMULA/ VERSION of Downy's April Fresh Fabric Softener - as my grandmother used to use some 40-50 yrs ago, so you're not getting a watered down bottle or having the woof pulled over your eyes.... your eyes just aren't paying much attention to detail, as this bottle is quite different looking compared to the ULTRA/ Concentrate version.
With that being said, for me, I prefer this formula much more than the overwhelming scent of the ULTRA/ Concentrate - but that's just me. This has a much more lighter, dainty scent that I grew up loving and always feeling comforted by.... but that could also be because my grandmother also used to line dry clothes/ sheets too, that gave an extra crispness to the scent as well.
While the ULTRA/ Concentrate is all fine & good, for me it is just too overwhelming on my ultra sensitive sense of smell - so much that it isn't all that pleasant at times too.... (almost like the way your dog comes back inside on a rainy day & you can't quite place where that smell is coming from, until he lays down next to you on the couch.... he smelled fine before he went out! haaaa ;) But again, that's just me... I've found myself out shopping & all of a sudden getting an overwhelming whiff of something so strong that it's not all that pleasant, then I realize it's me/ my clothes!) But I just prefer that dainty, light smell that you get from the ORIGINAL version - which is this :)
For those wondering who, what, where..... you are most likely not paying much attention to exactly which bottle it is that you're grabbing - but there are differences, for the next time you shop. First, the price is a bit less - which should be the first tip off.... then there's the fact that this is almost always on or toward the bottom shelves. The bottle itself is also significantly different - as you can see above (or attached pics), there's a girl in a pink dress not seen on the ULTRA bottle, also the bottle is a bit taller/ narrow & is a lighter blue, as the top is also flat on the end & a lighter pink, as well as much larger than the ULTRA. On the other hand, the ULTRA is a little squattier/ wider bottle, and the cap has a flower type design, not to mention is much smaller.... and then there's also the difference in price ;)
Hope this helps clarify
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