I have only had this TV for about 5 hours now, but so far I am very impressed. Let me first start with a background. In my bedroom I had a 20" tube TV with a digital tuner. I just wanted something bigger and better to watch my movies. (my surround sound system is awesome and I need something to accompany it). I sit about 10 feet away from the TV but the picture is just too small. I decided to upgrade to better my cable, dvd, video game, and computer viewing experience. I wanted to get something bigger, but not regret getting something too small and need to upgrade again. I was torn between 32" and 37". My bedroom is 12 foot by 10 foot. I went with the 37" and I am very happy with the results. The size is perfect. At 10 feet away, the size is exactly what I need. In my size bedroom I would not want any bigger. Any smaller and I might regret it later. Lets start with the picture quality. The main thing you'll notice is how crisp it is. From what I've seen so far, it's perfect. Non-HD TV : Very clear but definetly not HD. If you have a good signal from normal cable, you'll be fine. Nothing special, but still very good picture. Don't expect HD though. HD TV : The digital channels this TV receives have amazing pictures (broadcast in 720p). Everything is so crisp. Simply amazing picture in HD! I must get HD cable as soon as possible. Upconverting DVD Player through HDMI cable : Phenomenal picture. Star Wars Episode 3 looks amazing. One con I found with this is the widescreen viewing setting (on the TV itself, not the dvd) is theater widescreen and it can't be changed much. So there are still the huge black bars on the top and bottom of the screen and you can't do anything about it. I would like to be able to zoom or squeeze the picture frame for larger viewing but there are no options for that. There is a zoom but it just zooms into the picture and keeps the bars the same size. What's the use of the zoom if the bars aren't going to go away any? I haven't tried any other video options (vga for pc, video games through rca or component, etc.) besides those 3 yet. Now on to the sound quality. This TV comes equipped with "SRS Tru-Surround" or something like that. You can tell a difference in both sounds (and you can toggle between normal and SRS) but I don't know if I like SRS any better than normal. The SRS does adjust the sound well, but it also allows a lot of 'hissing'. And it has the 'headache affect'. Something about the sound gives me a headache. Maybe it's the treble or the fact that it's too crisp or what, but I know I'm getting a fiber optic cable as soon as I can to send cable signal to my surround sound. Now on to the set-up options Remote : First off, the remote works whichever way you point it. You don't have to get close and aim directly at the sensor. So you can relax while using the remote. Personally, the remote is simple, but I think it's a little too simple. You have your power button, a guide button, arrows (up, down, left, right), menu, mute, volume, channel, #0-9, input, and "-" (used for the digital receiver channels). I wish there were a lot more buttons. But instead of buttons, you are required to go through the menu every time you want to change a setting. That brings me to my next con. Menu Screen : Categorized into Picture, Audio Mode, TV, and Setup. The menu looks nice, but is rather confusing once you start getting into it. There are menus and sub-menus and some things aren't categorized the same way. For example, in the PICTURE menu there is the 'NOISE REDUCTION' option. In the TV menu is the 'TIME' settings. Why isn't 'Noise Reduction' in the sound menu and why isn't 'Time' in the setup menu? If there were buttons for this sort of thing on the remote, none of that would matter. But you're going to be going into the menu a lot, so get used to it. One last thing I noticed and didn't like too much about this TV is the fact that the only cord it comes with is the power cord. But if you think about it, you're getting this TV for $200 less than comparable TVs, so I'm sure you won't mind buying your own cables. I know I said a lot of bad things about this TV, but that's because I'm picky. If you plug this TV in and you look at the screen and your wallet, you won't care one bit about the menu setup or the remote buttons. I now have the best TV in the family, by far, and I got an amazing picture at an amazing price. I hope everything I've told you will help you decide on which TV to pick. But you don't need to look much further than this TV here.
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