This is a handheld electric mixer, intended for use by the average home baker. It costs about $20, and is not designed for extremely heavy or frequent use, if you need a mixer that will withstand everyday heavy duty jobs and abuse, spend the money on a professional grade stand mixer like a kitchenaid. That being said, I love this mixer. I have had it for about a year, and I could not be any happier with its quality, power, ease of use or attachments. I was immediately impressed with the heft and power as well as the appearance of this device. I love the protective case for storage. It mixes batters and soft dough with ease when using the (surprisingly strong) wire attachments. It also mixes stiff dough like that for molasses cookies and (small, one or two loaf recipes) for breads better than I'd be able to by hand when I use the dough hook attachments. The dough hooks are small, but again are not intended to be used to mix very large batches of bread dough--if you need a mixer that will do that, get a larger stand mixer with a larger dough hook. But for me, this mixer is absolutely perfect. I bake a lot, but not on a professional level and not every day; I have had not even one single problem using this device and would spend the $20 in an instant to replace it if it were to break (which I don't foresee happening in the near future since it has held up so well to-date). I think all the low ratings and complaints people have made about this mixer are because they were unrealistically expecting a handheld mixer to do the sort of job that can only be done by a larger, more expensive, more powerful piece of equipment.
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