I bought this camera because it had a lower price but the same specs as other more expensive ones. At first I thought there was a catch, but the salesman assured me that in other more well-known brands I was mainly paying for the name. The first pictures I took were of my son and his toys. The colors are bright, and the images are crisp and clear. I like the automatic macro feature, which I used to get close-ups of his toys. The following night I took photos at a reunion at my sister's house, and others did too with their cameras of other brands. They all were amazed at the colors and sharpness of the images that I took with my new Samsung SL30. I have to admit that I had been considering buying one of the more famous brands at first, but I am glad I didn't. I have worked in photography and television in the past, and I recognize good cameras and quality images when I see them.