I really like this product. In the beginning, it really encourages kids to brush their teeth, and brush them well. After the newness wears off this product alone is not something that will get them in the bathroom, still need mom or dad for that part! I have noticed a tremendous improvement in the whiteness and cleanliness of my kids' teeth, especially near the gums. My kids are brushing longer and more carefully and they love the flavor. The "messy" bit comes from kids being kids, the sink seems to be too small of a target for their spitting. The product comes out without any mess, but every time you put the cap back on some of it runs down the outside of the bottle and it leaves a "ring" where the bottle is sitting. On the plus side it does not stain and I have found that the improved cleanliness of my kids' teeth is worth the "mess" that goes along with it.
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