I have extremely sensitive skin - a sun allergy, and intense sensitivities to perfumes and certain common "cleansers." Aveeno is at the very top of my Must Have At All Times list. I have been using Aveeno's basic moisturizing bar for over 20 years. Because of my allergies I'm extremely careful about being exposed to sunlight, but this bar (and Aveeno's basic moisturizer and basic bath treatment, which I'm reviewing next) has saved my skin from flare-ups more times than I can count.
I never travel without it, either, and I'm even taking it to work with me now to avoid the harsh, heavily perfumed soaps traditionally used in public soap dispensers as much as possible.
In most soaps, the perfumes in combination with the harsh, industrial chemicals keep my skin from healing even the tiniest of paper cuts, let alone allergic flare-ups. And do I need to smell like a waxy fake flower to be clean? No, thanks.
I HIGHLY recommend Aveeno's basic cleansers, basic lotion, and basic bath treatment. Thanks for keeping these classics around Aveeno!!