I was using a sample sized eye cream from a higher brand, and just wasn't seeing any difference. Not wanting to pay big bucks for something that didn't work, decided to try something from Neutrogena since I've hardly been disappointed with them. Also, figured that if it didn't work, not much money wasted. So I tried this, since puffyness and dark circles were my biggest concern, and preventing wrinkles was just an added bonus. Holy. Cow. This stuff is amazing! My eyes looked better the next morning (not with the dark circles, but the puffyness), and after for using it for two weeks (only use once at night, so probably could see results faster if used twice a day), I no longer need to use concealer to hide my dark circles. Granted, if I don't wear foundation, you can see a slight darkness under my eyes, but once the foundation is on, looks prefect :) Will continue to use!