This is the only lip product I'll use! I normally hate stuff on my lips, but I love the jelly balms! Personally, I think they smell like a toasted marshmellow, which is a plus for me. They don't have that yucky lip gloss taste, they really don't have any taste at all. They give great color, that gives your face a little pick me up. It stays on for a long time, and even after the shine fades, the color is still there. It is very moisterising and definitly a staple in my make up collection.