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58 reviews | 4.2 out of 5
I HAVE USED THIS PRODUCT FOR YEARS, AND LOVE IT, I HAVE VERY FEW SMALL WRINKLES, AND I AM 71 YRS OLD,. SO I CREDIT MUCH OF THIS SKIN FIRMNESS TO THIS CREAM,. WISH IT WAS A LITTLE LESS COSTLY . IT TAKES VERY LITTLE OF THE CREAM TO DO THE JOB,. I USE IT EVERY DAY AND EVE/. GREAT PRODUCT.
Product goes on smooth, is absorbed quickly, is non-greasy and keeps skin moist and youthful. Be sure to use a sunscreen over this product if you venture outside during daylight hours.
i find this product easy to use. a plus is that it works and is reasonably priced
After Using Equate Advanced Firming Anti - Wrinkle Cream for 7 days, I could see the peach color coming back into my face. I continued to use it, and I'm pleased with what I see in the mirror, and the product does what is promised. I couldn't be happier, with the results, and it's within my skin care budget.
SSSSSHHHHH It works for men to.
I purchased this for my husband who is 45 and starting to get facial lines and wrinkles and he has dry skin and needed a good moisturizer for his face. Well, he LOVES it. The smell is light and fresh, it moisturizes his face like nothing else he has tried but most of all, the lines and wrinkles are noticeably softened and his skin looks brighter and younger! We were both amazed at how much this product improved his skin - All that and the price is so affordable! He says it's the best he has ever tried. I do not use this only because I have oily and acne prone skin and use other Equate products (which I love by the way). If you have never tried Equate skincare products you should!
Been using it for years... love it
I'm in my upper 30's, combination skin, plus sensitive. Some wrinkles and lines. Aveeno , gave me some skin reactions. Olay, was ok but didn't feel or see any skin improvement. I was about to buy this cream in the original brand, but compared with Equate ingredients and you can't tell the difference except for the price. The fragance is not overpowering. At first use, felt my skin well moisturized, non greasy, last all day long. Great under makeup. Skin looks healthier. No skin allergies reactions. Skin feels and looks firmer. About the wrinkles and lines, haven't noticed any quick improvement, but it claims you will notice better results after a few weeks. This is my first week, but so far, I'm very pleased and amazed with this product. It works better for me than named brands.
I love love this product.It doe's what it says it will do.My skin is so soft and the wrinkles do fade away. I love this product so much I now use the Night-Time Firming cream as well. I love love it as well. What a wonderful product for the money.
This firming and anti-wrinkle cream is similar to Loreal, but for a LOT less expensive.
I started using this product a couple of months ago because at 47 years old I was starting to get some fine lines and wrinkles around my eyes and on my neck. They are gone now and most peole guess I am between 36-42. I have many allergies (including perfume or fragrance) and this product did not irritate my skin at all. It is very economically priced and works as well if not better than the more expensive ones I have purchased in the past.
While nothing works magic this is as good as the more expensive creams for giving a quick temporary "lift" without being greasy. If you're out in the sun, you'll still need a sunscreen product (this has none) - and if you want to fade age spots or reduce the appearance of undereye bags, this won't do it.
Would have never though Walmart brand would have been this nice. Not too heavy a cream yet not watery. Goes on smoothly and is absorbed quickly. As for firming and anti-wrinkle effects, too early to tell.I don't have many wrinkles and the firming part again is too soon to tell. Nice overall face cream and for the money, it is great.
I've been using Regenerist for years and it is a pricey product. Thought I'd try Equate since I started using their wet wipes and found them to be just as good as Regenerist face wipes. To my surprise, I found Equate Face & Neck Cream Advanced Firming & anti-Wrinkle just as good if not better and at a more reasonalbe price. You won't be disappointed in this product or the price.
I have been searching for a face cream like this. It is the best I have found. Smells good, feels good and makes a visible difference in my skin. It keeps my skin well moisturized. Nowdays, alot of creams try hard not to be oily, and in that process, they ruin the product. You have created just the right moisturizing balance for my skin, not oily and not drying. It doesn't contain SPF protection, which is great, because I am allergic to the ingredients used for SPF protection, as so many people are. It is affordable and wonderful. I am so pleased with it and have been recommending it to all my friends. Please don't change the formula and please don't discontinue it. :)
I have extremely sensitive skin and was not bothered by this product. This cream definitely is equivalent to the similar product of a higher price. The moisture stays on for a few days. This cream can even be applied to under the eyes a bit lower than where the lower eyelashes extend out with a cotton swab for effective treatment under the eyes, as well. I know now that I can save at least five dollars when purchasing this cream, versus the comparing name brand similar product. Overall, this cream is the perfect combination with skin care hygiene for ladies and gentlemen.
I've only been using it a few days and have usually used at night because it does not contain SPF but it seems like a good moisturizer. I had been using a much more expensive line of products but decided to stop throwing money away, so to speak, and try something less expensive. I've always been pleased with Walmart's Equate products and so far I'm pleased with this.
Bought this because I was on a budget at the time but needed a high quality, intense moisturizer for my face. I have not been disappointed. I have rosacea and in the dry winter months my skin flakes. Not all moisturizers work in these conditions but this one did. I have been pleasantly surprised for the money I spent. I might not be able to use it during the hot, humid summer months but that's ok. It's the harsh dry winters that I struggle with. It spreads well, it's not too thin and has a soft scent. I will buy again!
Well I have always used very expensive moisturizers from like Macy's and OVC but was looking at all of them on the shelf and decided to try this one ,especially since it said it compared to L'Oreal Revitalift which I have probably used before. Anyway just put it on this morning after washing my face and it felt wonderful and has a nice clean smell to it. I think I am going to be very happy with it.I just retired so will be watching every penny and the cost is awesome compared to what I used to pay
While I cannot judge the final results having only purchased this cream 2 weeks ago, I can definitively say I will never spring for the big brand name its ingredient list imitates again. This is just as nice and a fraction of the price. You can't beat 95 cents shipping. I couldn't have driven halfway to Walmart for that...