If you are tempted to buy a cheaper brand because it "looks" just as good as Wright's, you WILL be bitterly disappointed! I made this mistake one time when the grocer was out of Wrights. I bought what should have been a very acceptable and comparable product that was locally made, hickory smoked and thick cut, but it turned out to be horrible! Now, I make the extra effort to seek out Wright's, else I just do without until I can find it. Sure, over the years, I've seen product quality issues with Wright's just like one sees with all market brands no matter the product, but, Wright's always seems to recover quickly and returns to their high quality bacon we all know and love! It is not a case of more often than not, it is a case of issues being the rare exception, while consistent quality is the rule! I love the resealable packaging too! Be sure to cook it in an iron fry pan, the way God intended, so you can save the grease for a tasty addition to other dishes, like fried or scrambled eggs, or for the best tasting fried chicken you ever ate! I even fry catfish in it! Delicious!