I will begin by saying I used to use a different brand, strawberry blonde, which has recently been discontinued... In my search for a new hair color, similar to what I had before, I recently tried Nutrisse 76. I was expecting a bit more red than I currently had, but nothing too bold. My hair has been RED at times in the past, and I loved it! But for now, I've been sticking to more natural shades, and strawberry blonde is what has suited me best. This color turned out to be almost the RED I had long ago. UNEXPECTEDLY. At first it was the surprise that left me disappointed, but once I had worn it for about a week, I felt at home again. Which was just enough time for this color to begin fading, FAST! Within 2-3 weeks my ponytail (I have about 2 foot long hair) was the strawberry blonde I had wanted in the beginning, and the 5-6 inches closest to my scalp was still the original dyed color. As for the product itself, because the color was so intense, I ended up needing a 2nd bottle to get everything even. I only use one for slight color changes or touch ups, but because it was so different than what I had anticipated, I had to purchase the 2nd. So, I guess I would say I was satisfied with this product for about a week. I am, though, still searching for my replacement dye... this was certainly not it.