-The color is very red, as the box shows. I have asian dark brown hair and normally asian hair resists coloring, but this red worked better than most reds I've used.
-Comes with an oil conditioner and a big packet of conditioning.
-Does minimal damage to hair. Cons:
-The product smelled toxic although they tried to mask the smell with "avocado oils" etc.
-The red was very intense. If that's what you're going for, great. But I kinda wanted a more natural red.
-I've used it for a week and already the red started to fade, although understandably red coloring needs good maintenance Another thing I've noticed is that, although I thought I spread it evenly throughout my hair, in some areas the red was very intense, while in other areas my hair was not colored at all (e.g. dark dark brown). You need to be careful with even distribution of the product.
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