Customer reviews

Customer Reviews | 909 reviews | 3.1 out of 5

3.0 stars

909 reviews | 3.1 out of 5

3.0 stars

909 reviews | 3.1 out of 5

Would recommend to a friend
5 stars
4 stars
3 stars
2 stars
1 stars
1-20 of 908 total reviews
Would recommend to a friend



1-20 of 908 total reviews
1-20 of 908 reviews

Customer review by M Meier

2.0 stars 1/17/2016 by M Meier
by M Meier

I've dyed my own hair for a long time. I recently tried this hair dye for the first time, eager to see what it would look like. I have dark black hair, and I knew it wouldn't show up very brightly as on the box. I'm no rookie there. BUT sadly I was extremely disappointed in it barely sticking to my roots which are a much much lighter shade then the rest of my (very old dyed hair) I followed the rinsing instructions, which I believe was my mistake. It is natural to rinse the hair in the shower after the dye. But to then shampoo TWICE as per your instructions virtually strips all the color right out of the hair. So I in essence spent 25-30 minutes dying my hair to basically wash it all out. I understand it's an Intense dye, (I'm no stranger to bright bold colors) but this seems absolutely pointless. Sadly I'm very disappointed. If I do choose this color again, I will NOT follow the washing instructions, and may be that will leave the color in the hair. Regrettably, since most of it has washed out, I will be going back to black.

Comment from - 1/20/2016

Sorry to hear this and we would like to assist! Please give us a call @ 1800.631.7358 M-F 9AM-7PM EST. Give ref # 787469 We look forward to speaking with you!

M Meier
Would recommend to a friend? No

Customer review by crackheadclown

1.0 stars 9/12/2015 by crackheadclown
by crackheadclown

maybe it's the lighting in the store and in my house, but the color on the box looked bold, but possibly a natural red, like debra messing or julianne moore--however R68 does not come out looking anything like on the box. i've been coloring my own hair for over 20 years. it had been around 15 years since i tried feria. the last 3 times i colored (with other brands) i felt the color came out too subtle. i remembered feria tended to be a little bolder so i went for it. NEVER AGAIN!! my hair looks like ronald macdonald did some crack and went crazy with some kool aid. This is nothing close to what the box shows. i've read a few reviews complaining that the color washed out--well i hope it does. i hate to color again too soon, and risk damaging my hair. but at the same time, i don't want anyone to see me like this. i guess i'll just have to be a hermit, or wear a scarf on my head for the next 2 weeks, after which, i will go to Sally's and get this fixed.

Would recommend to a friend? No

Customer review by Lovehilift

5.0 stars 1/31/2014 by Lovehilift
by Lovehilift

Wanted to lighten my hair from Med Brown to Light Brown without having to go to the salon. Everything I read on the subject stated I would have to use Peroxide, etc which I just did not want to do. Using a lighter color was not an option either since you cannot use a color to lighten another. So I saw this little baby at the store and thought I would give it a try. Left it on a bit longer than I should have so I do have some breakage BUT.....the color turned out exactly as it is on the box which is exactly what I wanted! I am going to go ahead and assume that the developer contained peroxide since it did in fact lift the previous color off and I am okay with that as it was already in the developer and ready to go. I touch up my roots every couple weeks and my hair looks amazing. So if you want to lighten your hair and lift out old color, then this is the quickest and safest option without going to a salon. Watch your timing though. The thinner your hair the less time you leave it on.

Would recommend to a friend? Yes

Customer review by Esmy Duarte

1.0 stars 1/24/2016 by Esmy Duarte
by Esmy Duarte

Always used Garnier intense auburn, my hair was already red but it was starting to fade so I decided to try this brand...big mistake! It made my hair black...BLACK! I previously bleached my hair and now I have to bleach it again. Never again am I buying this brand.

Comment from - 1/27/2016

Let us make it right for you! Give us a call @ 1.800.631.7358 M-F 9AM-7PM EST. Please give ref # 804899

Esmy Duarte
Would recommend to a friend? No

Customer review by SarahBeth

1.0 stars 1/24/2016 by SarahBeth
by SarahBeth

My hair is color treated to a light golden blonde and this dye did not take to my hair whatsoever.

Comment from - 1/27/2016

We are sorry to hear this and would like to assist! Please give us a call @ 1.800.631.7358 M-F 9AM-7PM EST. Give ref # 804903

Would recommend to a friend? No

Customer review by SierraElise

1.0 stars 1/10/2014 by SierraElise
by SierraElise

I was absolutely thrilled to find this color in a box dye, especially one that doesn't require any bleaching. My hair is naturally a medium to dark brown, and after looking at the side of the box to see what the shade would be from my natural color, I was very excited to go home and try it out! I put it on my hair, very impressed by the richness of the red as it went on. Left it on the recommended amount of time, washed it out according to the directions...and.... Was shocked by my BLACK hair. Black. Not red. Not red velvet. BLACK. It was so incredibly dark that you couldn't tell there was supposed to be any red in it at all. It never even faded to anything even remotely close to what the box depicted. This was false advertising. It is NOT the color it says it is. Do NOT use this color unless you are ok with your hair being completely black. I was very upset by this. Not ok. I was stuck with a color that I was NOT happy with and couldn't fix it without seriously damaging my hair.

Would recommend to a friend? No

Customer review by Ulfruna

1.0 stars 1/7/2016 by Ulfruna
by Ulfruna

I bought this color because I'd had the underside of my hair bleached a very pale color for some months now, and figured this would turn out really nice. I was wrong. I didn't end up with the color on the side of the box, despite my hair being bleached out to the lightest color shown there. I ended up with more of an orange-strawberry blond color, even though I thoroughly saturated my hair with the color (two bottles for my thick hair, and it wasn't even for my whole head!) I am thoroughly disappointed. It didn't cover well either, as I can still see a lot of blond!!

Comment from - 1/14/2016

We are sorry to hear this and want to help! Please give us a call @ 1.800.631.7358 M-F 9AM-7PM EST. Please give ref # 781639. We look forward to assisting you!

Would recommend to a friend? No

Customer review by Gypsy

2.0 stars 3/25/2015 by Gypsy
by Gypsy

I bought R57 Cherry Crush & I am disappointed. The roots are red however the center of the strands are a light shade of brown & the ends resemble the shade R37 instead. Also the center of the strands which are a shade of brown are a bit blotchy. After finishing up & seeing the problem I thought perhaps it was the clip I used so I went about drying my hair & starting over (without clipping hair) however I had the same result. When I bought the product I referenced the chart on the side of the box that provides a color result for hair that is darkest brown however my result does not look much like that color cube at all. Perhaps a month from now I will chose a brighter shade than R57 in order to compensate for the dark & blotchy result. I have used Feria in yrs past without this problem. Also your site's choice for hair color "soft black" seems like darkest brown on the chart of the box. I would appreciate offered advice for my situation & perhaps a coupon for the next box.

Would recommend to a friend? No

Customer review by Feria Power Red

5.0 stars 1/22/2016 by Feria Power Red
by Feria Power Red

Just love it, I use R37 Deep Burgundy, beautiful !!! simple !!

Feria Power Red
Would recommend to a friend? Yes
Worst box color I've ever used!

Customer review by LOVEMYANGELBABIES

1.0 stars 5/4/2015 by LOVEMYANGELBABIES

I hate to write bad reviews, but I feel like I need to for this product. I got the natural light brown color called crystal brown. My hair was already light brown with a tad bit of brassiness. I went with this color because I wanted to minimize the brassiness and boost my overall color without going darker or lighter. The end result is much lighter than I expected, nothing like the picture on the box, but the worst part is that it's red! This color turned my hair a light auburn brown. I am not happy. Hair color that is labeled "natural" light brown should have never emphasized red tones. This is way past gold brassiness, this is auburn. And this product is the only one I've ever used that ended with completely different results than what the color was supposed to be. So I do not recommend this hair color. I did check the bottles and they were labeled with the same color that was on the box. Unfortunately it lightened my hair so I can't look forward to it fading out. Ugh!

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Would recommend to a friend? No

Customer review by nikkif

1.0 stars 6/16/2014 by nikkif
by nikkif

Horrible color!!!! I have natural medium brown hair, I had dyed my hair about 10 months ago black, (I was prego, so I did not dye my hair the entire time) previous to that, I was a regular with feria boxed dyes every couple of months. The black always faded to a dark brown after about 2 months even with a good color retaining shampoo, I wanted something a little different and chose this violet black. Well, I expected it to be a little lighter on top, and the first couple of days it looked like I got it done at the salon, it had a light ombre look being that it was darker on the bottom. It was kind of a dark plum, close to the color on the box (except the top which was about 2 shades lighter) After 2 shampoos it was RED (I also waited 3 days for the first shampoo) .... all of my hair was red.... ugly burgundy red. It has now been 2 weeks.... not violet or black.... hideous red ..... I now have to die my hair back to black to cover this horrible color.... DO NOT USE UNLESS YOU HAVE VERY DARK HAIR .....

Comment from - 6/18/2014

Sorry to hear you are having such a tough time with the violet soft black shade you used. We'd like to help you correct it! Give us a call at 800.631.7358 Monday-Friday 9-7 EST. Give representative reference #7469926.

Comment from - 6/18/2014

Sorry to hear you are having such a tough time with the violet soft black shade you used. We'd like to help you correct it! Give us a call at 800.631.7358 Monday-Friday 9-7 EST. Give representative reference #7469926.

Would recommend to a friend? No

Customer review by nwest

2.0 stars 11/6/2013 by nwest
by nwest

I'm really really bummed out about this color. When I first dyed it, it turned out almost exactly like the model on the front of the box. It was so pretty, and finally a color that turned out "auburn" and not brown that looked kind of red in the sun. I got so many compliments that it looked beautifully highlighted and that it was so shiny. I'm really pale and it didn't look harsh or Ronald McDonald-y. Now, as to why I gave it 3 stars. I dyed my hair 11 days ago today, and the color has washed out A LOT. Like as much as I would expect in 4 or 5 weeks. I know how to take care of red hair, I don't even use shampoo, just cleansing conditioner. But still, last night when I took a shower, the water at the bottom of the tub had a slight pink tinge to it. Are you kidding me? 11 days later, without using shampoo, color is still washing out? I'm disappointed. Mostly because it turned out so perfectly right away. Also, the conditioner that comes with Feria is really bad.

Would recommend to a friend? No

Customer review by Deweezay

3.0 stars 12/17/2015 by Deweezay
by Deweezay

I have short, thick hair, but normally one bottle will do me. But not with this! I ran out of dye 3/4 of the way through. I struggled to cut the bottle and put what I could in my hair. So now while one since is now fully blonde, one side needs to get done again, which wouldnt have been so bad if it wasnt a bleach for hair. So if you have thick hair, no matter the length buy 2!

Would recommend to a friend? No

Customer review by sammie75

5.0 stars 12/22/2015 by sammie75
by sammie75

I have over processed hair and dry hair and hoping this product would take and it did. I now have red, auburn hair and it's bright and shiny. I will buy this product again.

Would recommend to a friend? Yes

Customer review by Sybalaya

5.0 stars 12/23/2015 by Sybalaya
by Sybalaya

Love the color and I always receive compliments :)

Would recommend to a friend? Yes

Customer review by cochetah

2.0 stars 12/12/2015 by cochetah
by cochetah

Actually...still trying to maintain shine and black so tried this and it apparently turned my roots blue and blue highlights...I do not want blue...I just want black ...could see blue with fluorescent lights not iridescent sooo not sure what to do to get that out...may need to go back to another company from Germany

Would recommend to a friend? No

Customer review by HKat33

3.0 stars 11/9/2013 by HKat33
by HKat33

Color was very copper and extremely close to color on box. It went on evenly and I had plenty of color in the bottle to color my just-above-shoulder length hair. The only downfall was that it radically washed out over the first 2 weeks with only 1 shampoo (sulfate-free) a week and 2 conditioner rinses outside of that. This did slightly lighten my hair, as it was more blonde than before I colored it after the color faded out. ***NOTE: If you dye your hair, a "lifting" product won't lighten it, only the new growth at roots will lighten. Lightening products only lighten HAIR not the DYE you put on the hair. If you dye brown and want to use their high-lift product, you will only see results at the roots where there is no dye! Since this color seems to lighten, be careful using any lighter color (general rule, a bigger number, in this case anything over a "70" number) over it, as the color above the previous dye line may be different than the color below!

Would recommend to a friend? No

Customer review by AGreene

1.0 stars 12/12/2014 by AGreene
by AGreene

I have used loreal preference for a couple of years now and decided to try feria. I have naturally light brown hair and tend to pull gold when I color it blonde; which is why I decided to try feria absolute platinum. The color is very thick when applying, so just be aware of that. It will require extra care to ensure you do not miss a spot. The worst part of about my experience however was the fact that my hair fried....I had this color on for a total of 12 minutes after applying it to my roots (which took about 10 minutes and then I did all over color) and something did not seem right, so I washed it out. I have not used heat on my hair in two weeks or shampoo because the breakage is so bad. I am hoping my vitamins and extra care will help me gain some length on my one inch hair stubs before my wedding in six months :( I'm just really sad that this hair color did this to my hair. The color is decent though...but not worth my fried head of hair

Comment from - 12/15/2014

Sorry you had a problem with Feria Absolute Platinum Advanced Lightening System. This product is not a hair-coloring product. It is a lightening/bleaching product. That is why the consistency was much thicker and it worked much faster. Please call us so we can help you. 800.631.7358 M-F 9-7pm est. Give ref# 7652636 Hope to speak with you soon...

Would recommend to a friend? No

Customer review by RMEGRL

1.0 stars 11/8/2015 by RMEGRL

I have naturally dark hair, so not being able to do much in terms of color without bleaching my hair, I decided to dye it a blueish black tone like I used to years ago. I saw M31 Cool Soft Black in the store and noticed that the model on the box had a nice blueish tone to her hair. I followed the directions and knew as soon as I rinsed it (even before blow drying) that it was NOWHERE close to the image on the box. NO bright/blue tones whatsoever in this product. It really didn't do anything to my hair other than dye it a shade darker of DULL black. Sorry, but the color is ugly. Waste of money and time. It looks like I'll have to try a different brand and color over it tomorrow.

Would recommend to a friend? No

Customer review by mlp653

5.0 stars 11/28/2015 by mlp653
by mlp653

A really great product! This was my first experience coloring my hair at home and it really couldn't have gone better. My mom was a cosmetologist and even she was impressed by the results. It's a fantastic color and it smells great, which is always a bonus. Really really impressed by how it turned out, will definitely be using this product again.

Would recommend to a friend? Yes
1-20 of 908 total reviews
1-20 of 908 reviews