I'm a natural light blonde with medium blonde roots. I used this product only once over a year ago, as I'd lost my job and wanted to go as blonde as possible just to be daring. I called Loreal first to see if they'd recommend it for my fine hair, and they did, so I used it. While processing, it turned white, but I left it on for about 45 minutes just to be sure. My hair looked just like the front box cover, not white or yellow, but a nice pale bleach blonde for the beach! It worked great, and my hair felt amazingly soft for such a high level bleach. But if you think that you can easily go darker once you've bleached your hair to the max like this, think again. A year later, I'm now ready to look for a job, so I wanted a more neutral professional look. I've gradually used 1/2 step lower (darker) Feria or Preference shades from level 10 extra light to 9 1/2NB and finally 9G light golden blonde, and it's still 1-2 shades lighter than the box shade every time. Loreal said that it's hard to color over bleached hair. They define "bleach" as anything with "30 volume", which is Loreal level 9 1/2, 10 or higher. Loreal shades 9G, 8G and lower are "20 volume" and not considered bleach, though they do contain bleach to lighten hair. None contain household chlorine bleach (sodium hypochlorite), but all Loreal blonde haircolors contains hydrogen peroxide, an oxidative bleach in the developing cream which lightens the hair. This bleach blonde also has additional persulfate oxidative bleaching agents in the lightening powder, so you get excellent bleaching results. If you want to bleach dark hair, the box shows expected color results for light blonde to light brown hair, so it's not intended for darker hair.
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