Customer reviews

Customer Reviews | 899 reviews | 3.1 out of 5

3.0 stars

899 reviews | 3.1 out of 5

3.0 stars

899 reviews | 3.1 out of 5

Would recommend to a friend
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4 stars
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1-20 of 897 total reviews
Would recommend to a friend



1-20 of 897 total reviews
1-20 of 897 reviews
amazing color

Customer review by alaskashopsalot

5.0 stars 8/14/2010 by alaskashopsalot
by alaskashopsalot

so this is my new favorite color dye. i found it on the website then had to get it in store. the color on the box looked a little redder then i wanted but i was like whatever we'll see what happens... LOVE IT! this is the only color i will ever use! i wish i had a pic from when i first did it, but i wanted to see how it'd last up. over a month later, and i still love it! going to walmart tomorrow to get another box to fix my roots!!

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Would recommend to a friend? Yes
Age:14 - 18
Ownership:2 - 7 weeks
Usage:Once per month
Great color transition from one color to another!

Customer review by MarcyK

5.0 stars 2/25/2012 by MarcyK
by MarcyK
Top 500 contributor

This color is also called "carmel kiss" on the box and that describes it best. A warm carmel blond and brown with highlights. It covers gray and lasts several months. I also only use 1/2 a box at a time by mixing 1/2 of each bottle in a separate container and resealing the original bottles. I went from a flat blonde color to this and get lots of compliments on it!

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Colorado City,TX
Would recommend to a friend? Yes
Age:55 - 64
Ownership:Longer than one year
Usage:A few times per year
Top 500 contributor
Love the color, not as good grey cover as others

Customer review by Meandtheguys

4.0 stars 2/1/2012 by Meandtheguys
by Meandtheguys

I love this color. It doesn't look dull or flat and the product doesn't dry my hair out. I've tried other products with better grey coverage but wasn't as happy with the color. I use this color as my summer color and #62 Iced Mocha as my winter color. I find it lasts about 5 weeks and have been using the same 2 colors for a couple years now. My natural color is light reddish brown. Unfortunately, both colors are becoming harder to find.

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Would recommend to a friend? Yes
Age:45 - 54

Customer review by SaavedraRoxx26

5.0 stars 1/28/2013 by SaavedraRoxx26
by SaavedraRoxx26

After searching and buying so many colors over the year, I finally found the color I truly LOVE. This red stays longer and truer on my hair than any other brand.

Would recommend to a friend? Yes
beautiful shade

Customer review by slodkieserce

5.0 stars 2/26/2010 by slodkieserce
by slodkieserce

I dyed my hair this color last fall, and it was a beautiful shade! Everybody told me they loved it and that it was a daring color for me to try out (previously I've stayed within my natural color range). This shade doesn't fade, which was wonderful. But 3 weeks ago I wanted to go back to my natural ash brown/blonde and the red tones were extremely difficult to get out! So make sure if you choose this color, it's a commitment you want to make :)

Would recommend to a friend? Yes
Best bleach blonding by far

Customer review by mcdo8178

5.0 stars 12/6/2009 by mcdo8178
by mcdo8178

I've been searching for the best bleach blonde and I've tried nearly every brand under the sun and this one is the best by far. Of course the smell is going to be bad, and it's going to feel harsh (as do ALL bleach kits) but this one has the least offending smell and it didn't hurt my sensitive skin. The added shimmer oils make your ending result amazing! I have natural high and low lights and this just made them pop. Great results in only 30-60min max. This is the best out there. No brassing!

Would recommend to a friend? Yes

Customer review by MeLaThor

5.0 stars 1/13/2013 by MeLaThor
by MeLaThor

i LOVE this shade! the extra red booster that comes with it makes a huge difference on me.... if you like Ruby Fusion, you'll love this one..... i also love that it comes with shampoo that really does help get all the excess color out... i tend to shampoo after my coloring job anyway (i have a hard time getting my water clear lol) so it's perfect that it comes with it and of course the contioning creme... now if i can go redder... hahahha!

Would recommend to a friend? Yes
Best red on the market

Customer review by gingerbread

5.0 stars 1/4/2013 by gingerbread
by gingerbread

This red was recommended to me by a friend from Australia, and it truly is the only natural looking red on the market. We're both redheads that have had our colour fade over the years, and 74 is the only colour that keeps our natural look. If you want to look like a born ginger, go for this. **Also, there was talk of this colour being discontinued, which would be a crime against gingers. Please don't scare us like that again!

Would recommend to a friend? Yes
great color

Customer review by spiralarchitect

5.0 stars 1/13/2013 by spiralarchitect
by spiralarchitect

I used to use this shade a while back (still use Feria, just not this shade) when I wanted a light/medium strawberry blonde. I loved it and got tons of compliments, you wouldn't believe it. I wasnt even sure what color I wanted to dye my hair when I used this, I just knew that I was bored and had never dyed my hair before, and this particular shade caught my eye. Well, it was a great purchase! I can safely say the color was up there with salon color jobs that ran me into the hundreds.

Would recommend to a friend? Yes
I'm a pro and I love it!

Customer review by missheidi87

5.0 stars 9/19/2010 by missheidi87
by missheidi87

I've been a professional colorist for 7 years, and I still love Feria for my own hair! I've switched up colors a few times, but my all time fav is Havana Brown. It's the perfect brown shade: not too dark, not too light, and not too ashy, nor too golden. I will say to be very, very careful if you use Feria and plan to highlight your hair with bleach...I've seen a few heads in the salon who won't admit that's what they use, and their bleached hair takes on a strange, greenish tint afterwards.

Would recommend to a friend? Yes
Bring Back Power Red 75!

Customer review by Overtures41

5.0 stars 2/10/2011 by Overtures41
by Overtures41

And where is the Power Red 76? I see Loreal has discontinued Power Red 75, But where is the new Power Red 76? Come On Loreal... Bring Back Power REDS 75 and or Power Red 76!

Would recommend to a friend? No
Great coverage that lasts

Customer review by Dianna

5.0 stars 10/23/2011 by Dianna
by Dianna

Although I hate coloring my hair, this makes it easy. I usually go 4-7 weeks between colorings and have a lot of fine hair so it takes a while to be sure to get good coverage on the roots. Even though the color is on some areas longer than others, the color is even. Try this is GREAT!!!!!

Would recommend to a friend? Yes

Customer review by An anonymous customer

5.0 stars 3/24/2012 by An anonymous customer
by An anonymous customer

I was so thrilled to try this shade It looks Amazing I couldn't have ask for a better shade.

An anonymous customer
Would recommend to a friend? Yes
Great color, not overpowering

Customer review by Meghan

5.0 stars 1/18/2010 by Meghan
by Meghan

Great shade! Thought it might turn my medium-brown hair way too light after purchasing, but was pleasantly and very happily surprised. It's a nice lighter but natural looking brown with lots of shimmer and highlight definition. WIll definitely be buying again.

Would recommend to a friend? Yes
I am a Big Big fun for 63 amber-light golden brown

Customer review by mytica

5.0 stars 4/2/2011 by mytica
by mytica

1. Nothing. My dad bought it, it was urgent. I was terribli orange-haired after remouving at home the black hairpainting. 2. In 2001 i used this product. Alone. 3. Yes. A man fall in love with me.Eyes catching. 4.Easy to use, i loved its smell. 5. The dream color of mine i would like toget. My first love started cos my hair was so beauty. I loved this color: it had three faces. In sunshine, shining as the sun when it goes down. In dark looked as a mysterius brown. I loved it absolutely.

Would recommend to a friend? No
Fantastic color!!

Customer review by howdytex

5.0 stars 7/6/2011 by howdytex
by howdytex

This is the most amazing color! It works wonderfully with my skin and eyes, and I receive compliments galore! My hair is shiny and beautiful, and the color is....well, wonderful!! Others must think so too, for it is hard to find!

San Antonio,TX
Would recommend to a friend? Yes
Used this on my friend...

Customer review by Annalisa

5.0 stars 3/6/2010 by Annalisa
by Annalisa

I dyed my friends dark red hair with this color and it came out a nice rich dark brown, with some red undertones left. May use for myself in the future.

Would recommend to a friend? Yes
Truly a Redhead!

Customer review by TruRed

5.0 stars 2/12/2010 by TruRed
by TruRed

This color is AMAZING! I’ve never had so many people compliment my hair color as I do now with this color. Men and women are always asking me if I’m a natural redhead. I love it! This color is dead-on to look like a natural redhead. All red hair color fade faster than any other color, but with L'Oréal Féria the color still looks shiny and fades beautifully.

Would recommend to a friend? Yes
Beautiful Vivid Cherry Red!

Customer review by Amethyst

5.0 stars 8/21/2011 by Amethyst
by Amethyst

I LOVE this color!!! I wanted cherry red hair

Would recommend to a friend? Yes
FINALLY, a product that makes me feel "worth it!"

Customer review by HeatherAnne

5.0 stars 3/8/2012 by HeatherAnne
by HeatherAnne

I tried for many years to find a hair color fiery enough to fit my personality. Sadly, every brand I tried left me feeling lackluster. Imagine my joy when I happened upon L'Oréal's Féria Ruby Rush. The color was easy to mix, easy to apply, and had the added bonus of a fantastic conditioner that left my hair feeling sleek and healthy! I've finally found that gorgeous, brilliant red bold enough to match my attitude! Thank you L'Oréal for giving me the fiery color I was always meant to have! :)

Colorado Springs,CO
Would recommend to a friend? Yes
1-20 of 897 total reviews
1-20 of 897 reviews