I have been trying to find the perfect reddish brown since I went brunette from blonde. I tried Clairol Dark Auburn Brown 30, Garnier Nutrisse 45 Cinnamon Stick, and then Garnier Nutrisse 452 Chocolate Cherry; I don't know why I always try other brands, when I know that Feria works so well. The Garniers were healthy, but left my hair dull and were hardly red at all, fading quite rapidly, and Clairol turned my already brown hair fuschia. So I went back to Loreal and settled on 41, Crushed Garnet. I was worried that the color would seem fake from some of the box pictures, but it is a gorgeous chocolate brown with red that plays over it in the light (I already had dark brown hair when applying; it would probably be more red if you have lighter hair. If your hair is lighter than a light/medium brown, I would probably tell you not to use this right away, but to take your level down to a natural level 6 brown before going to the darker level 4 in order to catch the right shading). I can see red strands shimmering among the chocolate when I look at it up close, and it is absolutely gorgeous. You can't beat Feria for shine and depth, and this color is wonderful--not to mention the Feria conditioner that comes with this hair color is the best conditioner I have ever used for moisture. It does stain; I didn't use enough vaseline around my hairline and have a subtle red stain now, but it will wash away soon, so I am not worried.
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