I'm going to be honest, I don't like to wear makeup all the time. But when I do, I want it to be affordable, dependable, looking great, and easy to use. This does it for me. My eyelashes are pretty much non-existent so mascara is a must when I do wear make up. This not only gives me lashes, they feel soft and natural instead of crispy (as the name implies!). They are definitely water proof, yet it comes off fairly easily with a few passes of eye makeup remover. Maybelline is not the brand I go to for all of my makeup needs, but I certainly don't need to try any other brands for mascara!