I love this hair color!!! I bought this because I wanted to go from a dark brown to a brownish blonde which is my natural color. After I dyed it the first time the color was mostly visible on my roots, the under side of my bangs, and the ends. The second time I dyed my hair, I avoided these areas and concentrated on the body of my hair. It came out perfect!! This hair dye didn't damage my ends either. I love it! You won't get the desired shade of blonde on the first try unless you have really light hair. If you have dark hair and you want blonde hair quick, you'll have to strip your hair. No hair color will get you blonde hair in one try, no matter how expensive. You'll just end up damaging your hair and not getting the desired shade. This product is more for lightening hair gradually, so don't expect it to be perfect after the first try. Regardless, this is the best hair dye I've ever used! It smells great, leaves my hair super soft, and doesn't da,age it at all!
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