I did extensive research for months. I saw every TV on the planet. I know all the tech stuff on LCDs and plasmas now. This TV, for the price, blew me away. The picture, if set up correctly at the store, looks as good as sony. There is nothing better for the price. If you see something for a little less, pay a bit more for this one. Philips measures their contrast ratio differently so you cannot compare that with other LCDs. However, that is the real difference. Black blacks and white whites. You can see it. I'm looking at it right now (DirecTV) and I am still, after 5 months, in awe of the picture quality. My friends all have LCDs but my house has become the place to be on Saturdays (for football and the TV, not me). Good sound, not great. Easy, easy setup (my 10 year old did it, I just watched and I didn't have to correct him once). Don't hesitate, buy it.
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