This product is very expensive, my pack didn't have instructions with it, and it didn't work. I have been transferring pictures for a long time, and I thought I might try this brand. Never again will I buy from Avery. I guess you are supposed to print on the side with the writing, which seems very stupid being it's not like that with any other brand. I drove an hour away so I could get my pictures printed on this transfer paper, got home, and I tried to iron on them to fabric. The back wouldn't come off, and when it did it was on the fabric backward. It had the picture covered by the fabric. I have been doing photo quilts for 10 years and I have never had this problem. I spent $100 on a few packages of this paper and I am furious because it was a waste of money. I would never recommend this product to anyone else. If you are thinking of buying this product, don't. It's not worth the time, grief, or money.