I am a long-term Nicorette user (15+ years) who decided to give the Equate brand a chance. In contrast to Nicorette, the Equate gum is slightly sweeter, which some may prefer, but it doesn't have the chewing lifespan one might expect. At least in my mouth, it gets progressively tougher and more rubbery, so I'm often discarding a piece when, by taste, it probably still has some extractable nicotine. The Equate brand of cherry-flavored nicotine lozenge, on the other hand, I've found to be a perfectly acceptable replacement for the Nicorette brand.
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