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Customer ratings & reviews

4.6 out of 5stars
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Most helpful positive review

4 customers found this helpful
4 out of 5 stars review

REALLY Noice!

I've been using this liquid eyeliner for more than 5 years. It's the only one I go to every time, even if i buy other eyeliners they won't match NYC's quality in my opinion. I personally prefer this eyeliner because the ingredients they use are not harsh on your eyes, you can take it off easily, the color is 'deep and has a strong color' like the description states, basically what the 'benefits' tab says describing NYCs eyeliner is what it does. The applicator does a really nice job of staying on where I want it to go. The only thing I would hope that changes is that they wouldn't test their makeup on animals, but its the only product ive seen thats cheap and good quality.
amartin_8
Originally posted on
newyorkcolor.com

Most helpful negative review

2 customers found this helpful
2 out of 5 stars review

NYC isnt what it used to be.

This eyeliner isn't absolutely horrible, but it is definitely not good either. If you can afford to reapply the liner three or four times in a 12 hour period then you may be okay, but for people like me who are constantly on the go, it gets annoying. The black is very deep and beautiful, until it starts wearing off and cracking. I can use this for now, but once its done I will never purchase it again.
MissAmberMarie

Frequent Mentions

28 reviews
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  • 5 out of 5 stars review
    3/21/2017

    My favorite eyeliner

    I love this eyeliner so much. I dont know why I cant find it anywhere anymore and that scares me!!!! Please dont take my eyeliner away!!!
    dani213
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    6/30/2016

    LOVE!

    I absolutely LOVE this product, I've had it for so long you can't even see the name of the product anymore, it is so good it's dries matte and I love that because I can never find an eyeliner that dries Matte! really great price too, also easy to apply, I always find myself reaching for this eyeliner than any other high end eyeliner.
    Skylaa
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    7/23/2017

    My favorite eyeliner for years

    This has been my absolute favorite eyeliner since the time I was allowed to start wearing makeup. It was the only liquid eyeliner that I had easy control of, dried quickly, and stayed perfect all day. Now suddenly I can't find it anywhere. :/
    Mugeoun
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    1/10/2018

    No other eyeliner like this 1...Please bring back

    I have used this eyeliner for over ten year. It dries fast, does not smudge, and even on the days I worked out it did stayed on perfectly. Please bring it back. I can't find it in any of the stores or online.
    Daisysm
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    3/21/2017

    Favorite NYC Product

    I've been using this for about a year after I switched over from a very high-end liner in an effort to save some money. I tried it at the recommendation of some YouTube makeup gurus, and it does not disappoint. I'm not going to say that everything NYC puts out is amazing, but this seriously works better than any of the high-end liners I've tried, and the price is fantastic. It makes the most incredible, smudge-proof, matte black wings every single time. I recommend this to everyone who compliments my eyeliner--seriously can't get enough of it.
    LillyT
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    8/31/2016

    Incredible

    I've tried MANY other liquid eyeliners, and there is not one quite like this one. I have very oily eyelids so even waterproof eyeliner smudges on me, but this does not budge! I will only buy this eyeliner from now on; even if I have to buy it online.
    mena
    Originally posted on
    newyorkcolor.com
  • 4 out of 5 stars review
    5/15/2017

    REALLY Noice!

    I've been using this liquid eyeliner for more than 5 years. It's the only one I go to every time, even if i buy other eyeliners they won't match NYC's quality in my opinion. I personally prefer this eyeliner because the ingredients they use are not harsh on your eyes, you can take it off easily, the color is 'deep and has a strong color' like the description states, basically what the 'benefits' tab says describing NYCs eyeliner is what it does. The applicator does a really nice job of staying on where I want it to go. The only thing I would hope that changes is that they wouldn't test their makeup on animals, but its the only product ive seen thats cheap and good quality.
    amartin_8
    Originally posted on
    newyorkcolor.com
  • 4 out of 5 stars review
    1/8/2015

    Love this product!

    Absolutely love this eyeliner! I love how black this liner is and how easy it is to apply! I also love how affordable this eyeliner is!! The only downfall of this eyeliner is that it isn't waterproof. when I'm wearing it, depending on the weather or if my eyes are acting sensitive that day, the eyeliner will start to wear off and i would have to go back and reapply it. NYC if you can come out with a waterproof version of this eyeliner that would be awesome! other then that i love this eyeliner and i would recommend it to anyone!
    mdonofrioxo
    Originally posted on
    newyorkcolor.com
  • 3 out of 5 stars review
    7/26/2016

    Amazing, but ...

    WATERPROOF, PLEASE! Clearly, it's a fantastic liner. I've paid five and six times as much as for liners that weren't even this pigments. I just can't get it to last, though. I'm not blaming NYC for my oil slick of an eye area, but the washable formula isn't much use to a greasy girl.
    Erin311
    Originally posted on
    newyorkcolor.com
  • 2 out of 5 stars review
    4/7/2010

    NYC isnt what it used to be.

    This eyeliner isn't absolutely horrible, but it is definitely not good either. If you can afford to reapply the liner three or four times in a 12 hour period then you may be okay, but for people like me who are constantly on the go, it gets annoying. The black is very deep and beautiful, until it starts wearing off and cracking. I can use this for now, but once its done I will never purchase it again.
    MissAmberMarie
  • 5 out of 5 stars review
    12/29/2016

    NEVER CHANGE OR DISCONTINUE THIS PRODUCT!!!!!

    I never do product reviews but I specifically sought out this site to leave feedback. The applicator brush is perfect. It allows you to create thin or bold lines unlike other brushes with stiffer bristles. The product dries quickly and lasts ALL DAY. No raccoon eyes after a few hours - it stays in place but isn't impossible to remove. Another reviewer mentioned that the printing wears off which is true. Can this product simply get an adhesive label versus the silk screening? Back to the product review - it outperforms every other brand I have tried, including Revlon and L'Oreal. I'm headed to the store tomorrow to stockpile it for myself and 2 teen daughters.
    amcghee
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    10/24/2016

    THE BEST !!!!!

    This will always be my go-to eyeliner, the applicator helps alot!! I have almond shaped eyes and it creates the best winged liner.
    rae1997
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    3/8/2017

    Perfect for everyday use!

    I've used this brand eyeliner since I was 15, for the last seven years I have used SEVERAL other eyeliners but this eyeliner is home to me. The price is just a bonus because I love EVERYTHING about this product. The wand is everything!
    makeup0427
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    5/27/2017

    Absolute necessity item.

    I have been using this for years. It is the only liquid eyeliner I will use AND its the cheapest. This better not stop getting sold because I will literally cry.
    cahiami
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    2/3/2016

    Amazing.

    This is the eyeliner I happened to bump into because I did not know what to get & it's very affordable. I've been using it for like 5 years and I love it.
    Jenny12
    Originally posted on
    newyorkcolor.com
  • 4 out of 5 stars review
    12/12/2012

    My favorite eyeliner

    I just love it, one of my cousins introduced me to this eyeliner and I've been using it ever since. I always got complements all the time on my eye makeup. I love it cause I can always get that fine thin curved angle line at the end with this eyeliner which everyone always complements me on and ask how I can make that fine line. I would have gave this product a 5 stars but a few people I know who gave it a try would have trouble of the eyeliner cracking and start wearing out. I never had trouble with it. The only trouble I had was one of the bottles I bought would leak when I pulled out the sick/brush and around the stick the eyeliner would dry there but I guess it was a bad container.
    lilmisspintobean
  • 3 out of 5 stars review
    1/16/2016

    alright Product

    I bought this 2 weeks ago, and I thought OK, I hope this is a good product because everyone raves about it. When I went to order it online, I bought it, and the next day I got it and tried it out. The brush was really hard to use because it was so high up. I wish it could of been a little more down like the wet n wild eyeliner. I like the way the bristles were built they were a good size and help you get a point. But I wish the product would have been a little bit more black. After wearing this eyeliner for about 2 hours, I went to look in the mirror, and saw that the inner corner of the eye was not there. I had to reapply the eyeliner around 4 times in one day, and it was a really repetitive thing. But other than that, the wing was there a...
    Kristina01
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    11/10/2017

    My only eyeliner!

    Affordable, easy to use, lasts all day. I have been using this eyeliner for years! It's the best liquid eyeliner out there. I tried other brands, they are all super messy, not easy to use and dry out fast. This stuff lasts a good two or three months.
    elei
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    1/23/2018

    Please Make This Product Available Again

    This is the most amazing matte liquid eyeliner. Everytime I apply this eyeliner, I feel like it gives me such a Barbie doll finish. Looks absolutely stunning, and is the real definition of MATTE. When I do find them, I usually buy up to thirty of them because they are that great!
    andysaldana
    Originally posted on
    newyorkcolor.com
  • 5 out of 5 stars review
    6/30/2015

    Incredible Eyeliner!

    I actually bought this by accident thinking it was a pen eyeliner, but I'm so glad I did! Seriously one of the blackest and smoothest eyeliners to use. My only problem with it was at first it was a little tricky getting used to the small brush but gradually became easier. Love this!!
    This girl
    Originally posted on
    newyorkcolor.com