I love Olay products and pretty much use everything for all of my skin care needs. Although all products used get high remarks, this is the product that lead me to take the time and actually write a review. I'm skeptic of everything by nature and usually keep expectations for beauty creams pretty moderate. But this product delivers as promised. I LOVE IT! I have laugh lines that although not super deep, don't seem fine either. When I use this product, they honestly seem to instantly vanish. I mean GONE. It seems to work as a filler of some sorts. When I don't use the product, they seem to reappear. I've done this little experiment a few times. After the last time, I decided that as long as Olay continues to produce this product, I will continue to purchase it. I will no longer go to bed without applying it.