I have noticed that the skin care/beauty market is flooded with new products. So much so that it makes it confusing as to which skin care products to try, or to pass on. Olay has one of the best reputations in regard to delivering on the promises they make in the anti-aging department. Recently, I was looking at all of the new and improved products and was blown away at the sheer number of people who use this skin care line and are extremely pleased with the results. I am 46 years old, and have been using high end skin care products for about 20 years now. I am ALWAYS looking for something new that will allow me to see an improvement, however minimal, in my skin. I read the reviews for the Total Effects Night Firming Treatment on various websites, and decided to purchase. I am seeing a loss of elasticity, firmness, new wrinkles and skin tone/clarity, and want to address these issues. I followed directions exactly for application of the cream for 1 month, and after this time period, I developed more pronounced wrinkles on my forehead/in between my eyes, dry looking skin, increased parentheses lines and overall reduction in clarity. I am chalking it up to using products for years that were very effective in fighting the signs of aging, and very expensive, but it was worth the price. I've come to the conclusion that you get what you pay for. I really wanted to love this one, too.