I was skeptical of Olay's claims for firming--after all, I've tried much more expensive products without much luck, so what hope did Olay have? But, I tried it. And I couldn't believe my eyes--in just a few days, my jaw was visiblly firmer. The product works wonderfully, and I've replaced a total of four products with this one single night cream. What an incredible value for the money! I'm inspired to try other Olay products now. I have truly never been so delighted with a skin care product. Thank you Olay!!!!!