My dog is the most finicky dog ever. For the first 5 years I had him he would not touch anykind of dog food and would only eat people food. When we got our Golden Retriver, I decided I have to find a dog food he will eat. I tried everything! Finally he decided on Cesar. And he prefers the fillets to the jellied form. If he gets the jellied form, I have to cut it up in squares. So from 2006 through 2013, he eats nothing but Cesar and a little dry dog food. Since he is only 11.5 pounds, he eats anywhere from 1-2 trays a day. What can I say, Cesar has made my life simpler.