I have been using this stuff for about 10 years and it's my favorite hair product when I want wavy hair. There are two ways I've found that work best for me. In the morning after showering, scrunch, spray, air dry until damp, and then use the diffuser attachment on the hairdryer to finish drying set the waves. Spritz all over one more time. I also use this at night before bed. Wash hair, spray, scrunch, air dry until damp, and go to bed. In the morning I either use the hairdryer and diffuser or a curling iron to clean it up a bit. I love that this stuff doesn't make my hair look wet or crunchy. The only downside is that my hair is naturally frizzy and it's not very good at taming it. However, every time I use this product I get compliments on how nice my hair looks and that I should style it wavy more often.