After using Pantene for a couple years, I decided on a whim to switch to HE. The scent on this one is amazing, but I've found it doesn't really last on me (to be fair, I've yet to find a shampoo that sticks to my hair longer than the couple hours after a shower) but I couldn't really see the difference in hair texture. I have straight hair, but since my hair is shoulder length, it sorta curls at the bottom, and annoys me, so I was hoping that using this would make my hair stick straight, root to tip. It didn't really accomplish this... To add to that, my hair started falling out in large clumps. I kinda knew it was the switch to HE that was probably killing my hair, but their whole line of shampoos have such good scents, I stuck it out and am now trying the Long Term Relationship duo to see if it really is HE, or if my hair just needs some time to adjust to new chemicals, or what not. Hope it's the latter!