Having tried Natural Instincts in the past, I was hesitant
to try again, but because it seemed the best Clariol option for me, I tried again with a different color.
First, the directions are super simple. I love that the product is easy to use and gives nice color without a million steps.
Second, I greatly appreciated that the usual chemical-y ammonia scent was barely noticeable. My biggest reason for not dying my hair often is the smell, because I can't stand it. Natural Instincts has a gentle scent and makes dying your hair much more tolerable when it comes to scent.
Last, the color looked great immediately application. My hair had a dark espresso tint that naturally complimented my normal, no-dye color. However, I felt the color was a little untrue to the box-promised results after just a few days of fading. My hair also felt dry for a few days afterward, so I had to go a little heavy on the leave-in conditioner for a while.
All in all a good product. I would probably go with something different next time for myself. [This review was collected as part of a promotion.]