LOVE, LOVE, LOVE this product and this color! This was my first time coloring my hair at home, and I wasn't confident about my ability, but this product is as easy as advertised. I mixed bottles 1 and 2, applied the mixture to my hair for 17-18 minutes (I have some resistant grays), then rinsed and applied the conditioner, and WOW. My hair looks like it was professionally done! I'm so impressed! I have black, shoulder length hair, and at age 36, I unfortunately have quite a bit of grays I desperately wanted to cover up but didn't want to spend money at a salon this time. I used 3/4 a bottle, and it covered my grays - in fact, made my grays a nice warm brown that contrasts beautifully with my natural black. Overall, a very nice natural look. Plus, like the other reviews indicate, this product smells great and makes my hair feel very soft and healthy. At this price point, and given how easy it is to apply, I am SOLD on Clairol's Natural Instincts and will be coloring my hair at home from now on! I will try #27A Double Expresso for some bronze shine! Highly recommend!