To my tastes, this is better than any of Starbucks except their Christmas Blend (about $15/pound), any of Stumptown (except their phenomenally great Hairbender Blend, also around $15/pound) and except some blends (also above $10/pound) of Mocha Joe's and of Green Mountain Coffee Roasters. However, all of those are whole-bean dark roasts, and this is a ground medium roast, and the medium roast means that this coffee has a stronger roasted-nuts aroma than any dark roast coffee, but has less of a smokey aroma than those other extraordinarily fine coffees. So, if price were no object, then choosing between this and all of those others would be purely a choice of nutty versus smokey. However, at around $$2.50/pound, this one is astronomically preferable to any of those. If one prefers a medium roast coffee, then none tastes better than this, and there isn't any reason to use any competing brand since all of the others cost at least twice this stunning price.
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