Was hoping to buy Smuckers but it was not available, so I tried this. It has the thickness of preserves, but not the chucks of strawberry that Smuckers has. The taste is sweet, not too much, but it lacks the full strawberry flavor. Despite this, the value is good, you get a sizable jar. If you keep in mind that it is not name brand you won't be too disappointed. I would buy it again if I had to.
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