This is probably the most natural looking blush I have ever used, which is a good thing in my case. I use the color that matches the foundation and powder shades. Others I have tried have been to harsh, red, or bright, making it look like I got hit on the side of my face, or they are too light or flakey, not lasting more than a few hours. During the week I usually apply the blush at 6:30, and don't have to reapply for a good 8 hours. Excellent product.