I've always had such a hard time finding the perfect shade of pale for my skin. I'm pale with pink undertones. And a lot of the foundations I've had have seemed to be either somehow too dark, though they're supposed to be the lightest shade, or too yellow. I was going to go for the liquid but decided to go for the powder to give this shade a try. And I have to say, it fits my skin like a glove. And that's such a first for me! It also is the best powder I have, keeps me matte for so long! Great for long work days. The only thing is it's more expensive than what I'm used to spending on makeup, but it's so worth it. And sometimes, it really does pay to spend more!