The color was different and outstanding, and the models too. I thought it was neat that each model had a lipstick created for her, which was also different. The benefits are mositure, sheer color, lightly fragrant and smells sweet. The packing looks high-end and classy! It's special and memorable because of the models, and I like this collection too. Personally, I can't wear every color but I can wear dark reds and mauves and I used the selection as a guideline.