I usually used to be completely dedicated to Colgate, but recently I have been using Crest products like Crest Sensitivity and Crest Pro-Health. I have been very happy with the results, but nothing really stood out to me. UNTIL, my boyfriend brushed his teeth at my house and left his toothpaste on the counter. It was Crest Plus Scope Outlast. So I thought, "hmmmmm, I'll at least try it". It is by far the best tasting and freshest toothpaste I've ever used! I don't want to give it back, and will fight if he tries to take it. I have never used a toothpaste that made my mouth feel so wonderful! Way to Go Crest!