Up to 10 hours of protection? HAHAHAHAHAHAHAA! Oh, wait, I have to go change the pad. ok, back. HAAAAHAHAHAHAH! Whoops, I leaked, gotta go change again. Ok, back -- HAAAHAHHAHAHAHA!!! No, seriously -- the absorbency SUCKS. Coverage is ok, if you flip it around backwards (and, hey, maybe that's just me, every woman is built a little different), but 10 hours of protection? Only if you aren't having a period! Comfortable, yes, very. Flexibility? ....its cloth and cotton and plastic, of course its 'flexible'. But I get maybe 2 hours of protection out of the thing on a heavy DAY, and I don't DARE trust it at night. It absorbs better than the 'regular' thickness pads, I will give it that, less initial run-off, but still it overloads FAST and then you've got a problem. Thank the gods for long, black shirts. Make a more reasonable claim of protection and I'd support it more, but 10 hours? Really, truly, a JOKE. I'll give you 5 on a 'regular' day. Maybe.