I was a die hard Aussie Moist fan, but i was really troubled by excess shedding I was experiencing. So after much personal debate, I decided to try the Tresemme line. i'd had a past bad experience with the Shampoo from this line, but I figured that was years ago and formulas change. i bought the Moisture Rich conditioner. I used it as an over night deep conditioner, as I do all my conditioners and when I tell you my hair was so SOFT!! Let me tell you.. I was shocked at how soft it was! I was pretty much hooked! But I'm not opposed to trying other conditioners from this brand. I just purchased the Flawless Curls and can't wait to see how it stacks up. Also, as a natural I can't wait to try the Tresemme Naturals formula! Just FYI if you guys aren't already noticing this, that particular brand is a really big hit among black/African American naturals! You might wanna start jumping on that market in some of your ads. LoL! All that aside, I think I will be buying this product again. It's a really good deal cost wise and performs above all my expectations.