I read through some reviews and I'm happy to see I'm not the only experienced Jergen's lotion user to notice a change in effectiveness from the old to the new formula. I too have been a loyal Jergens lotion user for over 25 years now and when I bought the new ultra healing formula I noticed a difference. Hands went dry in about 5 minutes. I have to keep re-applying but this was not the case with the old formula. I appended a photo of the old vs the new. I read through the ingredients of the old, also appended and compared to the new.
I have now started searching for a lotion that works as Jergens used to. To Jergen's competitors... Copy the old formula and create your own "new" brand. Advertise it and watch how many consumers start using your product if Jergens won't go back to the old.
I presume the idea of "more applications" is best for sales but not if consumers search elsewhere.
P.S - I don't put much emphasis on reviews from consumers who never knew the old formula.
Here are the ingredients of the advertised new Ultra Healing vs Jergen's old Ultra Care formulas.
Ultra Healing : New
INGREDIENTS: WATER, GLYCERIN, CETEARYL ALCOHOL, PETROLATUM, STEARIC ACID, C12-15 ALKYL BENZOATE, ALUMINUM STARCH OCTENYLSUCCINATE, DIMETHICONE, LAURETH-3, CETEARETH-20, DMDM HYDANTOIN, ALLANTOIN, METHYLPARABEN, ARGININE, SODIUM HYDROXIDE, PROPYLPARABEN, CARBOMER, FRAGRANCE, PANTHENOL, PENTYLENE GLYCOL, LECITHIN, ALCOHOL, ASCORBYL PALMITATE, TOCOPHEROL.
Ultra Care: Old (see pic attached.)
Ingredients in old formula not listed in new formula. (see below).
LIQUIDUM, CETYL-PG, HYDROXYETHYL PALMITIMIDE, GLYCERYL DILAURATE, CYCLOPENTASILOXANE, MYTHYLPARABEN,
Disappointed loyal Jergen's user.