I am 71 years old now and have been using Vaseline as a moisturizer since 1972. I'd used other moisturizers, but during a Michigan winter that winter, I decided to try Vaseline as a cold wind burn protectant. I was pleasantly surprised in that not only did it help with the wind burn, it also softened my skin better than what I had been using for my dry skin. A couple of years later, an article in Mother Earth News also touted the same virtues of Vaseline. I use Vaseline brand only. Our cat, who likes Vaseline too, gets the CVS brand from his own jar--the Vet says it helps with hairballs and approves. No, I do not look forty, but I have few wrinkles, no neck wrinkles, and only those pesky vertical wrinkles that indicate one has smiled a lot. The photo was taken at age sixty-seven.