In order to accurately gauge the difference this product made in my hair I started using the shampoo conditioner and the leave in all at the same time and discontinued using anything else (for the most part, just some dry shampoo for in between washings). Right out of the gate I adored the scent, it smells great without being over powering and lingers in my hair for most of the day(my boyfriend loves, it, too!). After shampooing in the shower my hair felt rough and a little straw like so I was worried, but as soon as the conditioner touched it it softened right back up. I let that sit for a couple minutes and, like a lot of conditioners, it was a pain to rinse back out, but not too bad. I towel dried, added one pump of the leave in, let it air dry for a a couple minutes then finished with a blow dryer. After the first use my hair was SUPER soft and smelling great and after I think it was the third use I could see and feel a noticeable difference in the texture. And now after using this for over a month there's no turning back! My previously limp, lifeless hair now feels thicker and healthier than it ever has and a side note, I feel like I can go longer in between shampooings now I now that's not an advertised effect of the product, so maybe it's just me.........either way, I like it!