The food was strange colors-- a combination of light brown, darker brown and bright pink in pockets. It had inconsistent texture as well, which I was not expecting, with light gravy/jelly. The smell was not obnoxious like some wet foods can be. The cat was excited to hear the can open, but I had to break the brick up before he would do more than lick at the edges. He ate it all, and asked for more. He also didn't throw up after eating it, which is what he usually does with wet food. All in all, I would probably buy this again. Except for the weird colors, I was pleased.